Altruist - Germany PR & Influencer
Rubber has been consulting with Altruist since October 2020, offering local market intel, PR support and influencer seeding, as the new to market brand looked to establish in the competitive sun care market.
Brief: Drive awareness and trial of the brand new product to a variety of media sectors, explaining how Altruist is a disruptor in the sector and an elite product at low prices.
Our approach: The Rubber team identified the key media across health & beauty, lifestyle, parenting, regional media and crafted simple product based releases and fact sheet to quickly and succinctly intro the brand. Timing coverage to hit in time for spring and summer, our focus was to drive the health and quality benefits ensuring it felt like a premium item, whilst revealing that sunscreen really should not be such an expensive item and good skin care in the sun can be for all. Alongside the PR push we identified micro influencers in key cities who we could seed product without payment.
Rubber used tried and trusted briefings and product trials to talk about the Altruist range in detail and explain how it was the most healthy and cost efficient example on the market, as well as talking about the brands not for profit approach, Altruist gift profits to African countries to support communities.
Results:
2021
Print x 4
Online x 12
Reach 13.5m
Social x 19
Reach 435k
2022
Print x 7
Online x 7
Reach 26.3m
Social x 11
Reach 300k
